Ten Deadly Marketing Sins

Clearly presented and easy to follow, this book offers holistic approach by explaining how marketing affects all areas of an organization. Each chapter addresses one sin, beginning with how to recognize the signs and ending with proposed solutions. Signs and solutions are listed as bullet points then discussed in grater detail using both general terms and specific examples, illustrating how they can be applied to any type of business. Ten Deadly marketing Sins is geared more towards upper-level management, suggesting improvements in company policy to increase efficiency and keep both employees and customers for the long term.