Young "Consumers"

According to La Sapienza University, in Rome, Italy, children as young as three years of age can distinguish different brands on the market, and by the age of eight, they become "consumers." TV commercials play a big part in their lives, turning them into little "dictators," who demand that their parents buy certain products, says La Repubblica. "The danger is," states the newspaper, that children "end up living in and believing in an unreal world, where whatever is offered (and bought) is a must."