Make the rules or Your Rival Will

This highly informative book stresses the importance of playing by the rules, hence its title. Make the Rules or Your Rivals Will explores the use of legal strategy to strengthen all aspects of any business, from negotiating contracts to lobbying, branding, pricing and dealing with competition in the marketplace. Shell provides examples from companies like Microsoft and Napster, using true-to-life case studies to illustrate the principles that can help any company, whether it is a market leader or a small new player trying to break into the industry.